February 27, 2026
.png)
TVNZ Breakfast from April 2025 - see more here
In this TVNZ Breakfast segment, Cultivate Co-Founder and Co-CEO Trina Jones discusses the growing trend of career change, following a SEEK survey revealing that more than half of Kiwis regret their career choices. She highlights that feeling misaligned in your role is more common than many realise—and importantly, there are practical steps individuals can take to move toward more fulfilling work.
Trina explains that career reflection is increasingly common as people reassess what they want from their work. Contributing factors include:
Career change doesn’t always require starting over. Trina encourages individuals to take proactive, manageable steps such as:
Career regret is more common than many realise, but it also presents an opportunity for positive change. With reflection, support, and practical steps, individuals can successfully navigate career transitions and move toward more aligned and fulfilling work.