Craig leads our Executive Search division, bringing over two decades of experience recruiting executive talent across the UK and New Zealand. Since 2003, he has built a reputation for connecting senior leaders with high-impact roles across a diverse range of sectors.
He has worked in close partnership with boards and executive teams, designing tailored recruitment strategies for C-suite and strategically significant positions. Craig is valued for his relationship-led style, nuanced market insight, and commitment to inclusive, values-driven hiring. His ability to understand the unique context of each organisation ensures that every appointment is both impactful and enduring.
With a recruitment career spanning back to 2005, Tony Pownall brings deep experience across industries and functions throughout New Zealand, Australia, and Asia. Before co-founding Cultivate, he served as General Manager in both Hong Kong and Auckland for a global talent consultancy, leading high-performing teams and complex client engagements.
Tony specialises in the appointment of senior executives and business-critical roles—particularly where complexity is heightened. This may involve newly created positions, internal competition, multiple stakeholders, or broader organisational change. His strength lies in distilling business needs into clear, evidence-based hiring strategies and designing robust, defendable processes that consistently deliver exceptional outcomes.
He also regularly speaks at industry events and provides labour market commentary for TVNZ. He trains leaders and HR professionals, challenging traditional thinking around attraction and selection. He believes every leader can and should be a talent magnet.
Helping businesses to build a sustainable future based on ‘performance through people is what drives him in business hours. Outside of work he's hopelessly addicted to cycling and getting outdoors. A pursuit made easier by having to keep up with two very active children.
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